Monk AI’s success in initial seed funding round highlights demand for AI-focused education in digital marketing

Businesses need to navigate social media, search engines, email, and content marketing, to drive business growth and brand visibility. For this businesses constantly need digital marketers’ assistance to develop marketing strategies, run ad campaigns, and create customer engagement.

Digital Marketing professionals and their services are in high demand, and this career field is only expected to grow as technology continues to become an irreplaceable facet of life.

India has become a hub for digital marketing and continues to grow in this sector. We have a skilled workforce and digital marketing allows the flexibility to work remotely for national and international clients, and has an undoubted potential for high earnings. Along with this, digital marketers can tap into diverse industries, and experience a dynamic career.

However, as any digital marketer would tell you, a digital marketer once doesn’t mean a digital marketer forever. Unlike traditional marketing, which has a formulaic approach full of tried and tested rules, the only rule of digital marketing is change. If you are not constantly updating yourself, you will lose out on the comforts that this profession allows. The digital landscape is continually evolving, which requires digital marketers to stay updated with the latest trends and technologies. Any change in digital algorithms, introduction of new tools or new regulations has immediate impact on digital marketing structures.

The rapid pace of change means that strategies that were effective a year ago may no longer be relevant. Hence, learning and adapting is paramount for digital marketers. Online courses and certification programmes are a great way to remain updated and upskill.

Today, digital marketers are rushing to upskill themselves in regards to AI. AI tools are on the rise and are transforming the way marketers strategize, execute, and analyse campaigns. AI-powered tools and algorithms allow for more precise targeting, personalised content, and automated customer interactions. But before marketers can make the most out of these tools, they have to learn how to use them, and that is exactly where the dilemma sets in. How will they learn about it before it’s too late? Digital marketing is an extremely competitive field, and professionals need to update themselves before their competition does.

Monk AI, a TechEd startup bridges this gap and has introduced a lineup of courses that will teach digital marketers how to use AI tools in various areas like search engine optimization, social media marketing, content marketing and analytics. These courses are geared towards professionals who are looking to upskill and aspirants who want to get started as a digital marketer.

Monk AI has some of the most ambitious plans in TechEd today, and is led by Pradeep Rai. They recently completed its first round of seed funding, and will soon be expanding their scope of operations.

We will be seeing Monk AI academies across India where Monk AI courses will be taught in a classroom setting. They will also tap into major universities and make their course available for students who want to diversify their skillset. Their AR and VR courses are set to make a pilot run across colleges. The courses set to be offered to college students have been modified to be multidisciplinary and beneficial for students across streams like law, business, commerce and engineering.

(This article is part of DMCL’s Consumer Connect Initiative, a paid publication programme. DMCL claims no editorial involvement and assumes no responsibility, liability or claims for any errors or omissions in the content of the article. The DMCL Editorial team is not responsible for this content.)