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Danone eyes 10% mkt share in HFD, launches Protinex Grow

With an aim to garner up to 10 per cent market share in Health Food Drinks (HFD) segment by 2020, Danone India today expanded its portfolio by launching 'Protinex Grow' in the domestic market.

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Danone eyes 10% mkt share in HFD, launches Protinex Grow
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With an aim to garner up to 10 per cent market share in Health Food Drinks (HFD) segment by 2020, Danone India today expanded its portfolio by launching 'Protinex Grow' in the domestic market.

The French nutrition and dairy major has introduced Protinex Grow in West Bengal and Karnataka in the first phase, which collectively hold 22 per cent market share in the segment.

"We are expanding in the HFD category. We have plans to extend it pan India... Now with Protinex Grow, we are expecting for a market share of up to 10 per cent in next three years in the category," Danone India GM (Nutrition Business) Raphael Radanne told

 

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)

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