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Amitabh Bachchan and Shweta’s jewellery ad withdrawn - Here's why!

After the advert went live, it faced severe backlash from the bank union who claimed the commercial was ‘creating distrust in the banking system’

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Amitabh Bachchan and Shweta’s jewellery ad withdrawn - Here's why!
Amitabh Bachchan and Shweta Bachchan Nanda
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Shweta Bachchan Nanda had made her first on-screen appearance this year, in a commercial for a jewellery brand. But the ad featuring the baap-beti has now been withdrawn. After the advert went live, it faced severe backlash from the bank union who claimed the commercial was ‘creating distrust in the banking system’. Not just that, the All India Bank Officers’ onfederation threatened to sue the brand. Now, the team has pulled off the ad. 

The executive director of the jewellery company issued a statement saying, “We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect. We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended. We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large. Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country.”

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