Currently in India, he is in awe of the amount of hard work being put in to prepare ethnic Indianwear and says “you don’t see this anywhere else”.
Filipino blogger Bryan Grey Yambao began tapping away at the keyboard from the age of 17, to express his views on global fashion and in seven years, has earned epithets like “phenomenon in the fashion blogosphere”. Currently in India, he is in awe of the amount of hard work being put in to prepare ethnic Indianwear and says “you don’t see this anywhere else”.
Bryan, known through his pen name Bryan Boy, had been invited to attend the just concluded Lakmé Fashion Week (LFW) Winter/Festive 2011. “I have seen some great designs here that have really inspired me. For me, what is important in a garment is the selection of material and there are so many options here when it comes to fabrics,” the 24-year-old says, adding, “You can really see the labour put behind every garment, with sequins, beads, embroidery, etc. And this happens only in India. I’m inspired by the labour people put in to make the clothes.”
Bryan Boy was a web developer when the writing bug bit him. He turned into a blogger to write extensively about fashion, from his Manila home. His blog turned out to be a huge success as he gets about 5,000 visitors per day and thanks to this, he bagged the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog.
The honours were not restricted to his home turf though. He got recognition in the international arena as well, when the New York Post named him one of the nine hottest Internet celebrities. Not only that, news.com.au called him “one of the Fashion 2.0’s biggest superstars” and a “phenomenon in the fashion blogosphere”.
Though he writes at length about the nuances of fashion across the globe, the famous blogger wasn’t aware of Indian fashion till he set foot in Delhi last month and saw the creations of internationally-acclaimed Indian designer Sabyasachi Mukherjee, known for his ethnic Indian collections. He even liked the works of Rohit Bal. And the LFW invite provided an ideal opportunity for Bryan to get in-depth knowledge about the fashion industry in India.
“I know very little about Indian fashion, so when I was invited, I wanted to get the opportunity to educate myself about Indian designers. Also, ever since I’ve been in India, I’ve become obsessed with traditional Indianwear,” he says.
At the fashion event, the celebrity blogger was impressed by the young designers too. When asked what fashion means to him, the blogger says, “Fashion is an important tool. It’s a way to improve your life. The right dress actually has the power to get you the right job and the right dress can also get you a man you love.
Fashion is a tool that everyone can use. It doesn’t matter where you’re from, what skin colour you have and what society you are from. Today, there are so many options for everyone. Now more than ever, people are interested in fashion,” he adds.
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