Meet man who left high-paying job in US to start selling tea in India, his brand is now worth Rs 2050 crore, he is...

From the bustling streets of Delhi to the boardrooms of a billion-dollar tea empire, Nitin Saluja's journey is a testament to the never dying spirit of a middle-class dreamer. Raised in a modest home, Nitin's journey from IIT to the helm of Chaayos, a Rs 2051 crore brand, is nothing short of extraordinary.

Fuelled by values of hard work and determination, Nitin's brilliance at IIT set the stage for his entrepreneurial journey. 

Alongside his college friend Raghav Verma, he started Chaayos in 2012—a tea-centric brand that sought to redefine India's chai culture. 

Nitin's vision was simple yet revolutionary: blend tradition with innovation, offering a menu of personalised teas that resonated with the modern taste.

What made Chaayos an instant hit was Nitin's innovative twist on tea. Using technology, the brand introduced customisable chai, allowing customers to craft their tea with a variety of spices, herbs, and flavours. This customer-centric approach attracted many, making Chaayos from a startup to a household name in record time.

Yet, Nitin faced challenges – from a saturated market to operational hurdles. However, his determination and hard work not only helped Chaayos survive but excel in the market. The brand's rapid expansion across major Indian cities is a testament to Nitin's strategic thinking.

Through partnerships, market insight, and commitment to quality, Nitin transformed Chaayos into a Rs 2051 crore brand, disrupting the tea industry. His journey is an inspiring tale of determination and innovation, proving that success can come from a cup of tea when infused with passion and creativity.