Business
Know about the man who manages Virat Kohli's endorsement deals and helps with signing deals worth millions.
Updated : Jun 14, 2023, 07:23 PM IST | Edited by : Kajari Goswami
Virat Kohli, one of India's top cricketers, has some of the biggest endorsement deals. His meaty endorsement deals are brought to him by a man called Bunty Sajdeh. Sajdeh is an Indian businessman who owns the entertainment and sports marketing firm -- Cornerstone Sport and Entertainment Private Limited, Mumbai.
Bunty Sajdeh was born to parents Arjun Sajdeh and mother Kiran Sajdeh in Delhi. Bunty's sister, Seema Sajdeh was married to Salman Khan's brother and actor Sohail Khan.
Bunty Sajdeh: Education
Bunty Sajdeh went to Campion School and pursued a Bachelor of Commerce from HR College of Commerce and Economics. After graduation, he worked in various event management companies and in 2005, Bunty was appointed as the vice president of entertainment and sports marketing for brands Globosport in Mumbai.
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Bunty Sajdeh: Marketing company
On May 1, 2008, Bunty started the entertainment and sports marketing company Cornerstone Sport and Entertainment Private Limited. In 2017, Bunty Sajdeh's company helped Virat Kohli sign a 100 crore endorsement with lifestyle brand Puma.
Bunty has even started a talent agency along with Karan Johar named Dharma Cornerstone Agency (DCA). His company now handles stars like Ananya Pandey and Vijay Deverkonda.