The e-commerce giant was one of the several tech giants that had been preparing to participate in the Sunday auction.
Amid fierce competition to wrest the media rights of the money-spinning Indian Premier League (IPL), there are reports that one of the big players, Amazon.com Inc., is planning to pull out, leaving the likes of giants such as Walt Disney Co. and Mukesh Ambani`s Reliance Industries Ltd. to bid for the streaming rights of one of the most lucrative leagues in the world.
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The Board of Control for Cricket in India (BCCI) is expecting a windfall from the telecast and streaming rights deal, with several networks, such as Sony Sports Network, global giants Disney Star Network, Reliance-Viacom 18, and Amazon among others, in the fray to grab the rights for the 2023-2027 cycle.
Reports have suggested that the BCCI could earn almost three times the sum it grossed for the 2018-2022 cycle when Star India bought the media rights for more than Rs 16,347 crore. Before Star India, Sony Pictures Network had held media rights for a decade for a sum of Rs 8,200 crore.
Media reports on Friday suggested that American giant, Amazon, was planning to pull out of the fierce competition. Reports, quoting a source on condition of anonymity, said that Amazon had already invested USD six billion in the country, and spending more for IPL`s online streaming rights didn`t make great business sense.
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The reports added that Amazon had not responded to a request for comment.
With Amazon reportedly planning to pull out, three major players Reliance, Disney, and Sony Group Corp would be keen to get the streaming rights, given that it would give them a big boost in the online consumer market. Whoever bags the deal will also get a massive fillip in its aspirations to become a leading media player in India.
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