Airtel Digital TV, Zee Theatre launch video on demand channel

Airtel Digital TV, the direct-to-home services arm of Bharti Airtel, in association with Zee Theatre, the theatre segment of Zee Entertainment Enterprises, announced the launch of Spotlight, a video on demand (VOD) channel.

Spotlight will air the best of Indian plays by popular theatre groups from across the country. With this, Airtel's Digital TV platform with its strong customer base will offer Indian theatre a wider market reach in India, the company said in a statement. Viewers can watch over 100 plays in Hindi, Marathi, Gujarati, Bengali and English across a wide variety of genres ranging from classic to thriller to comedy.

Spotlight – Asli Manch, Asli Kahaniya will be a subscription-based video on demand (SVOD) service and will be available to customers for free for the first 10 days. Post the trial period, customers will have to pay Rs 75 per month for the channel.

Shailja Kejriwal, chief creative officer – special projects, Zee Entertainment Enterprises, said, "Theatre is our national heritage that is cherished across the country; however, some of our finest and most pertinent plays seldom reach beyond a few cities. At Zee Theatre, we aim to bring the most revered and relevant plays to every Indian household. The partnership with Airtel Digital TV further reinforces this desire to celebrate the heritage of Indian theatre."