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Vampire makeovers in the mass media had led to an acceptance 'that the vampire was nothing more than a wronged, misunderstood unfortunate.'
Updated : Nov 21, 2013, 01:44 PM IST
Vampires are no more scary and evil bloodsucking creatures, but are sexy - even kind hearted, so says a researcher.
Massey University Albany School of Management lecturer Andrew Cardow is a vampire researcher and has written on how the monster is now seen as an "everyman with fangs".
Although vampires have always been 'popular' their image seems to have undergone a drastic makeover - from an ugly, fanged, nocturnal creatures to sexy, kind hearted, day creatures that are vegetarians too!
"The vampire of today has feelings, it has a sense of humanity," New Zealand Herald quoted Cardow as saying.
Vampire makeovers in the mass media had led to an acceptance "that the vampire was nothing more than a wronged, misunderstood unfortunate," Cardow's paper said.
His paper was updated for publication in the Vampires and Zombies: Transnational Transformations journal, amidst the hype of the latest film in the Twilight' series: 'Eclipse.