Parineeti Chopra steps in to guide her brother

Parineeti Chopra, who has been busy shooting for her upcoming projects, is also ensuring that she carves out time for family. She recently stepped in to help her brother Sahaj Chopra with the marketing of his new cookie venture.

Says a source, “Parineeti has a triple honours masters’ degree in business, finance and economics from Manchester, UK, and has worked as a marketing executive.” The talented actress was a part of the very studio that later launched her as a heroine in Ladies vs Ricky Bahl (2011). 

Coming back to her marketing skills, the Golmaal Again star has a good understanding of suitable promotional strategies. Right from the inception of her brother’s product launch, she has been beside him as a constant guide and support. 

“Sahaj is bringing a globally-renowned cookie brand to India as a franchise holder. And Parineeti is doing what is best to ensure the product gets the required media mileage and consumer reach. Recently, she took two days off from her hectic schedule to shoot a promotional campaign. The doting elder sister is confident that her brother’s business will boom,” says an informer close to the project.