Zee Digital's growth rate is the highest among the top 9 media groups in the country.
Zee Digital, the online arm of Zee Group, has reached one more milestone in 2020 clocking 150 million users in March 2020, according to ComScore India. Zee Digital has seen a huge growth of 134% during this financial year, surpassing its rivals by a huge margin.
Zee News, Zee Business, India.com, BollywoodLife.com and BGR have shown massive growth propelling Zee Digital to over 150 million users. Zee Digital's growth rate is the highest among the top 9 media groups in the country.
Zee Business with 160% growth, India.com 113% and Zee News 75% are the big drivers of this growth story. Zee Digital's entertainment website BollywoodLife.com and tech website BGR.in have also seen over 100 per cent growth.
Zee Digital stood out among its top competitors, which are Times Internet Group, Network 18 Group, India Today Group and HT Media. While the Times Group, Network 18, India Today Group registered a growth of 48%, 20% and 56%, respectively, Zee Digital had a growth of 134%, the highest among them.
ZEE Group Digital Publishing CEO Rohit Chadda expressed satisfaction about the performance of the digital arm and added that with our goals clearly outlined and strategic implementation, the group is all geared up for the next 100 million users on our platforms.
Back in March, Zee Digital moved to 3rd place in the News and Information category in terms of unique mobile users in India and also ranked 4th for overall Unique Users (Desktop & Mobile) in the same category crossing 125 Million unique users as per the January 2020 ComScore report.
About Zee Digital
Zee Digital comprises of the Digital Publishing and the OTT business of the group. The Digital Publishing business includes websites/apps for 20 brands across 12 languages in various genres like News, Entertainment, Technology, Cricket, Health & Lifestyle and consists of flagship brands like ZeeNews.com, WIONews.com, DNAIndia.com, ZeeBusiness.in, India.com, Bollywoodlife.com, BGR.in, TheHealthsite.com, CricketCountry.com etc.
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