Smart Marketing: Kya Kool Hain Hum 3 trailer to be advertised on 40 porn websites!

The temporary ban on porn sites earlier this year was met with massive backlash across social media. So much so, that the move was quickly reversed. Capitalising on the growing viewing patterns online, Alt Entertainment has come up with a brainwave by tying up with a few of the top porn/adult websites for their sex-comedy Kyaa Kool Hain Hum 3 (KKHH3), starring Tusshar Kapoor and Aftab Shivdasani.

The film flags off a new genre in Bollywood, called 'porn-com'! Cashing in on this all-new genre of sex-comedy, over 40 popular adult websites will host the trailer of KKHH3 on the day of its digital launch. Given that Tusshar and Aftab both essay the roles of porn-stars in the film, the makers thought it's apt to make the trailer and other exclusive content from the film available on those platforms.

Says a source, “Websites like youporn, kirtu.com and pornhub among others will play the trailer of Kyaa Kool Hain Hum 3. Since the first two instalments of the film were runaway successes at the box office, the sites too were keen to host other content from the film, as they believe it would interest their target audience.”

The first sex comedy of 2016, ALT Entertainment’s Kyaa Kool Hain Hum 3 directed by Umesh Ghadge starring Tusshar and Aftab Shivdasani along with Mandana Karimi is scheduled to release on January 22, 2016.