Refreshing and believable content, new cast and Aroona Irani’s debut have all gone in to get the show a record 15.3 TVRs
Refreshing and believable content, new cast and Aroona Irani’s debut have all gone in to get the show a record 15.3 TVRs
Nobody expected that the makeover of the lead protagonist and a generation leap storyline in the six year old show ‘Kahaani Ghar Ghar Kii’ (Star Plus) would bring in more viewers, but the ratings have proved otherwise.
The generation leap episode (Week 46 of 2006; Source: TAM, Base: C&S 4+, Hindi Speaking Markets) has garnered 15.3 TVRs to top the ratings charts. The November 15 episode reached out to more than 1.2 crore viewers.
‘L’iL Champs’ (Zee) had recorded a high of 11.1 TVR in October and ‘Kahaani…’s ratings breaks records as no other show this year has delivered such excellent ratings. The channel’s overall week-day and weekend primetime has also improved – with a total recorded growth of 14 per cent over the previous week.
On receiving these phenomenal ratings, senior Creative Director of Star, Shailja Kejriwal says, “We worked on the content, apart from introducing new characters and that has paid off. Also, the marketing hype created around it came together and people were curious to see Parvati’s new avatar where she was no longer the crying, sacrificial person but a front footed person who faced her problems rather then weep over it.”
“Parvati represents the social change that we, as a nation, are going through. From an accepting and complacent nation we are moving to being here and now. We are no longer waiting for karma to sort out our problems and this transition in society today is reflected in ‘Kahaani..’. Truly, Parvati epitomises the new woman,” adds Shailja.
On Aroona Irani’s role, Shailja says, “The introduction of Aroonaji’s character is another crucial element. Being a powerful actor, she has brought in her own set of fans and goodwill to the show. And in a subliminal way, with Aroonaji coming across as a ‘mother’ figure to Parvati, the latter seems younger and vulnerable, which is a refreshing to see.”
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