MICA joins hands with Winchester School of Art

The Mudra Institute of Communications, Ahmedabad (MICA) and The University of Southampton's Winchester School of Art (WSA) has recently joined hands to contextualise and define India's rapidly changing 'middle class.'

Through a collaborative project called 'Imagining India,' the two institutions aim to juxtapose both the academic and industry view on the middle class. 

The partnership will also examine the relationship between defined socio-economic groupings.