Not all the designer items from the Mai Mumbai show have found takers. In fact, Lakme and IMG are contemplating holding yet another promotion to sell off the remaining items.
More than six months ago, the Lakme Fashion Week managed to get a posse of Bollywood stars and other celebs (including supermodel Naomi Campbell) to walk the ramp for Mai Mumbai — a charity show where designer garments were auctioned on eBay. The proceeds from the much touted show went to Citizens for Justice and Peace (CJP), an NGO run by Teesta Setalvad.
“CJP had made a commitment to the ordinary Mumbaikar. So it has been running two ambulances in collaboration with 1298 (ambulance service) from the Sion and Marine Line stations for any emergency care related to rail commuters since October 2009 and one more ambulance will be on Mumbai’s roads by the end of December. It was possible to contribute to the city’s failing paramedic services thanks to the generous contributions received from Jethro Tull, the Chatwal group, the Mai Mumbai show and Anoushka Shankar,” says Teesta.
Interestingly, a fair share of designers who gave their outfits as part of the show still don’t know the status of their garments. When asked about how much his garment fetched, designer Wendell Rodricks admitted that he had “no idea” about the same. Ditto for Narendra Kumar Ahmed.
Vikram Raizada of IMG India, is quick to point out that the aim of the first Mai Mumbai initiative was to facilitate, “The coming together of the Indian and international fashion fraternity to communicate to the world that ‘Mumbai was open for business’. and raise funds for an appropriate NGO that was working directly in the areas affected by 26/11.”
But ask him about how the designer items fared after the show and he admits that only a total of six garments were sold via eBay — those by Anand Kabra, Lecoanet Hemant, Nachiket Barve, Ritu Kumar, Sabyasachi Mukherjee and Anna Sui. “These garments were bought by people from across the world so it speaks for the fact that Indian designs are getting more popular elsewhere. After the eBay auction, we had another round of promotions and private sales and sold another six garments,” he notes.
So what happens to the remaining garments? “Well, it’s true that we haven’t told the designers yet about the status of their clothes. But we will soon be taking a decision on whether we need to hold another round of promotions for the outfits. Eventually, all the unsold items would — of course — be sent to the respective designers,” he says.
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