Reebok launches cricket website

NEW DELHI: With the new avatar of cricket - Twenty20 — gaining popularity among all age groups, Reebok India has launched a cricket website - www.rbkcricket.in for all the cricket fans.

Commenting on the launch of  the website, Shamim Sajid, director marketing, Reebok India Company,  said: “Being the market leader with 51% market share, this is another serious sports related initiative from Reebok India to bring sports closer to the consumers.”

“The site offers players related information, trivia, games and most importantly live match simulation. For a cricket lover, it’s a great way to stay tuned into matches and also read up interesting stuff on their favourite players,” Sajid added.

The site offers interesting information on the campaigns done by Reebok supporting the different games.  It also provides post match reviews, schedule for the world cup, articles about cricket, games, RBK Fan Gear that have images of the TEE’s having the photographs of their favourite cricket star making it interesting for all cricket fans.

The site also provides the profiles of the cricketers. Reebok has a ten-year-long partnership with Rahul Dravid, captain of the Twenty20 World Cup winning Indian team M S Dhoni and nine other players out eleven.

The site is also representative of innovation in digital and how digital as a medium is used creatively and effectively by Reebok to reach out to their TG.