Motorola expands its retail footprint, announces 50 new outlets in national capital

Smartphone maker Motorola on Thursday announced the opening of 50 new outlets that are knows as Moto Hubs in New Delhi in order to expand its retail presence. 

New Delhi has emerged as one of the biggest markets for the smartphone industry and the same is true for Motorola.  

“With the #MotoHubs, we’re set to create a benchmark in smartphone retail experience! It'll be a destination for them to interact, engage and purchase at the same place. Today’s #DelhiTakeover is yet another step in this direction”, says @mathursudhin. pic.twitter.com/SUXlqvUTUn

— Motorola India (@motorolaindia) January 18, 2018

The company said that New Delhi contributes 8-9% to the total sales. 

Sudhin Mathur, Managing Director, Motorola Mobility India said, “Offering premium customer experiences is a pillar of our strategy. More than two-thirds of the smartphone customers make their purchase at retail, however, while there is access; experience has been a pain point for most of the buyers. Moto Hub addresses this need of customers by offering a platform to interact, engage and purchase.  Encouraged by the customer response, we have accelerated the retail expansion significantly to ensure that we are present where our customers want us to be.”

Dance, fun, frolic and food! All this and more as you experience the world of motorola at the #MotoHub unveiling in Mobile Zone, Janakpuri District Centre. All those who’ll be joining us there say aye! #DelhiTakeover pic.twitter.com/qcy8ZZXjaO

— Motorola India (@motorolaindia) January 18, 2018

As part of the strategy to consolidate its offline presence, earlier in December 2017, Motorola had announced a strategic partnership with Poorvika Mobiles across 43 cities in Tamil Nadu, Pondicherry and Karnataka and with Big C and Lot Mobile stores across 55 cities in Andhra Pradesh and Telangana to provide easy access to customers to experience the wide range of Motorola products.

Who all are joining us for the #MotoHub inauguration at Mobile Zone in Janakpuri District Centre? We’ll be there in 10 minutes with surprises! #DelhiTakeover pic.twitter.com/k3pj7TmCOh

— Motorola India (@motorolaindia) January 18, 2018

The Moto Hub store will house the entire portfolio of Motorola devices, including the online exclusives such as Moto X4 and Moto MODs. 

They will also house Motorola accessories like on-ear and in-ear headphones, moto shells and covers.