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ENTERTAINMENT
The Karan Johar-directed movie was released in South Korea's eight cities at 12 theatres on March 24, and on April 7, release will be widened to 200 theatres, Fox Star sources said.
Fox Star Studios has planned the widest-ever release for an Indian film in South Korea for Shah Rukh Khan's My Name is Khan.
The Karan Johar-directed movie was released in South Korea's eight cities at 12 theatres on March 24, and on April 7, release will be widened to 200 theatres, Fox Star sources said.
The film has been released in Seoul, Incheon, Suwon, Daejoen, Sungnam, Gwangju, Daegu and Busan.
Sources said the film was being aggressively promoted, with a spend of $1 million.
This is the highest marketing spend for an Indian film, sources claimed.