Vivo wants to build on IPL gains after striking mammoth deal

The association with the IPL has been extremely beneficial for their brand, said a senior Vivo official after the mobile-phone maker bagged the T20 league's title sponsorship rights for the next five years with a whopping Rs 2,199 crore bid.

Vivo, which was roped in as the IPL title sponsor for the last two seasons after Pepsi's exit, won the bid for the next five-year cycle yesterday.

The winning bid saw a mammoth 554 per cent increase from the previous contract in which Vivo paid around Rs 100 crore per year. With the current contract, BCCI stands to gain approximately Rs 440 crore per year.

"The association with the IPL proved to be really beneficial for our brand and it was natural to continue the strong partnership," Vivek Zhang, Vivo chief marketing officer, told

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)