ITC's 'Yippee' noodles safe, says ITC's chairman YC Deveshwar

Amid a crackdown on various food products over safety concerns, ITC chairman Y C Deveshwar on Friday said that noodles manufactured by the company under the 'Yippee' brand are safe and passed all the tests.

"No fault has been found with our noodles brand and it had passed all the tests at a time when most noodles brands were asked to stop sale of their products after the (Maggi) controversy broke out", Deveshwar told reporters here on Friday.

Before the controversy, ITC's brand was commanding 18 to 20% of the market share.

"But after the controversy, the market almost collapsed as consumers became wary of the products."

"Consumption of some other packaged products has also gone down. It requires reassurance for markets to revive", he added.