Women are at the heart of India's big economic opportunity, driving big and small businesses, working from home, restarting careers and experimenting with new ideas. Defying both major and minor odds, the Indian woman has only added to the statistics that IMF has put out. Gender parity can boost India's economic growth by 27% and this is just the beginning. These numbers can only grow because of the kind of pursuit with which women are driving the creative and financial value chain.
Having launched two digital businesses, one before 'Make in India' came about and the other one after that has been a huge learning experience. In my personal journey, I have seen two significant changes; one is how the society in general deals with women-led businesses because of the 'Make in India' buzz. I have walked into government offices before with business proposals and now when I walk in there is a clear sense of urgency and professionalism while conducting such meetings. Second, how quickly women have been able to put frameworks and structures to aid other women who are starting their businesses. A good example of this is the several funding mechanisms geared towards women-led businesses that have come up in the recent months.
India is clearly the next big digital miracle waiting to happen. With more than 800 million smart phones soon to become a reality, the present boom of market integrators, app-based services and many more to come, the power of digital will help integrate women much more than ever before. Women in India are already driving the digital revolution with start-ups in e-commerce, content, coding, crowd sourcing and more. The flexibility to work from home or be the master of your business and self is infectious and driving them towards exploring entrepreneurship. Additionally, many of these women have displayed a discerning business acumen driven by profitability and new-age organisational setups. And this insight was best captured by Amitabh Kant when he spoke at the 'Digital Women Awards' last year in Mumbai when he said 'Women entrepreneurs have an edge over male entrepreneurs. ' Kant insisted that this is going to radically change the story of the country's future and its approach to creating economic value. "They will outperform for several valid reasons. Women leaders in India have a better feel of the household spending patterns. They understand consumer perspective better. They have a way of building trust with customers, shareholders, etc. Also, there is a great level of diversity when women occupy top positions."
If women truly become the driving force of 'Make in India', the country will see the unleashing of an entrepreneurial power which can help India grow at 11-12% every year.
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