No sex, no religion, no politics on radio

Comedian and BBC radio show host, Russell Brand has been sacked for a show that critics say reeked of bad taste. In Mumbai, however, jocks err on the side of caution

The BBC was recently in the news for the controversy surrounding their now former presenters Jonathan Ross and Russell Brand. The duo that hosts the Saturday night Radio 2 show, left obscene messages and comments on 78-year-old actor, Andrew Sachs' answering machine. Widespread complaints by an outraged public followed the broadcast, resulting in Brand handing in his resignation, and Ross's suspension.

In Mumbai, and in India, however, radio shows err on the side of caution. Reacting to the story, Jose Covaco, popularly known a Dr Hoezay, of Red FM 93.5 says, "The culture is very different. Here, we take utmost care not to cross the fine line between playing a prank and insulting a person."

Besides, even the slightest insult might result in mob fury. Radio Mirchi's Jeeturaaj, RAPA winner for the best RJ in India, shares an opinion similar to Covaco's, in that, in some countries, risks can be taken on air, as that market allows it. "In India, people will never stoop so low," he says. "I follow a policy of not taking liberties or crossing the line between what is acceptable and what is obscene. I do make subtle references to sex, but besides that, I've never enjoyed a laugh at someone else's expense."

In India, obscenity on radio is practically unheard of, despite the increasing number of radio channels and stations. Jose explains, "The government of India has laid down a strict code of ethics that every radio station has to follow."

Amar Tidke, programming head of Fever 104 FM, feels that experience and the rigorous training radio jockeys (RJ) are given ensure they do not goof up on air. He adds, "RJs are specifically told to steer clear of the three volatile topics: Religion, Sex and Politics."

Every station has its individual programming policy that sets the tone, language,and flavour of all the shows.

Ravi Kumar, a seasoned jock, explains, "It is important to follow the law of the land. Here, we cannot talk about politics, cannot be anti-government, and cannot comment on any issue. The maximum we can do is refer to the news, in passing."

Take the case of sex. While sexual innuendo, and openly discussing the topic are strictly forbidden, "we can say that, for instance, that Mallika Sherawat looked sexy in her last film," says Kumar.

In India, a strict code of ethics ensures that jocks will never cross the line. For here, the repercussions might not be limited to people simply calling in and complaining; it could take a violent turn.
l_joanna@dnaindia.net