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What's the 60-second rule in skincare, does this beauty trend actually work?

The 60-second rule proposes that rather than quickly washing your face for the usual 15-20 seconds, you should extend the process to a full minute.

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Are you yearning for radiant skin without resorting to endless skincare experiments? Fed up with your ineffective skincare routine and seeking a simple solution for your skin troubles? Your skincare products might not be entirely to blame for your lackluster skin—your application technique could be at fault. Have you considered giving the 60-second rule for washing your face a shot?

For instance, merely slathering on moisturizer without properly massaging it into your skin might not yield the desired outcomes. Similarly, if you rush through cleansing without letting the product sit on your skin for an adequate duration, it could fail to thoroughly remove dirt and oil. The result? Uneven complexion and lackluster skin.

Don't worry, it's not like you've been cleansing your face incorrectly for ages. It's just a tweak in your skincare routine that might be missing. Recognizing this gap in the skincare regimen, many dermatologists and beauty influencers are now advocating for the 60-second rule in face-washing. Are you familiar with this technique? 

What is the 60-second rule for washing your face?

The 60-second rule proposes that rather than quickly washing your face for the usual 15-20 seconds, you should extend the process to a full minute.

This beauty trend gained prominence after LA-based beautyologist and aesthetician Nayamka Robert-Smith tweeted about it with the hashtag #60secondrule. Robert-Smith advises her followers to cleanse their face for a full minute both in the morning and at night. The rationale behind this is that it takes a whole 60 seconds for the skincare product to be effectively absorbed and kickstart the intended transformative process.

Is this rule suitable for everyone?

Absolutely. The 60-second rule is inclusive and not limited to any particular skin type. Anyone can give it a shot. Whether you have clear skin but battle issues like blackheads, dryness, dullness, or uneven patches, this technique might be worth experimenting with. Spending a minute washing your face could unveil a soft, blemish-free radiance that often remains concealed beneath perspiration and grime.

Why you should adopt this approach?

When you cleanse your face for a full minute, the product is afforded sufficient time to deeply penetrate the skin's outer layer, effectively removing sebum, dirt, and other impurities that cling to the skin. Furthermore, this extended timeframe enables you to pay attention to often-neglected areas like the sides of the nose, chin, hairline, as well as the neck and other facial regions.

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