Smartphone sales by online players like Flipkart, Amazon India and Paytm Mall are likely to cross USD 1 billion in the next five days, driven by exclusive launches, price cuts and exchange offers, research firm Counterpoint said Tuesday.
Smartphone sales by online players like Flipkart, Amazon India and Paytm Mall are likely to cross USD 1 billion in the next five days, driven by exclusive launches, price cuts and exchange offers, research firm Counterpoint said Tuesday.
The sales are likely to hit record numbers both in terms of volume and value with online channels accounting for 42 per cent of the total sales, Counterpoint said in a report.
The five days of sale (October 10-15) is likely to surpass last year's entire smartphone sales during Black Friday in the US (a large scale shopping event), it added.
"We believe, the e-commerce will remain one of the attractive channels growing in preference for consumers as well as brand even though offline channel still occupies a larger pie of the overall smartphone market. If we compare some of the leading sale events in China and USA such as Singles' day and Black Friday, India is quickly catching up in scale with respect to these annual events," Counterpoint Research Associate Director Tarun Pathak said.
He added that this year it is estimated that smartphones worth over USD 1 billion are likely to be sold in the next five days.
This growth is mainly expected to be driven by the multitude of new smartphone launches across different price points in the online channels this year as compared to last year.
The report said the contribution of Chinese brands to total online sales is estimated to cross 70 per cent mark this time. Also, the average selling price of smartphones in the online segment is likely to grow by 18 per cent year-on-year during the festive period.
Besides, online as a medium is likely to be more popular for mid-tier devices (Rs 10,000-Rs 15,000).
Meanwhile, under Amazon Great Indian Festival Sale, Huawei Consumer Business Group, India announced exciting offers on its range of premium smartphones. Amazon's Great Indian Festival Sale was began on October 9 and will be continued till October 15. Under the Great Indian Festival Sale, consumers can avail attractive discounts, cashbacks and no cost EMI options on Huawei’s next generation smartphones Nova 3, Nova 3i (Purple & Black), and flagship P20 Pro & P20 Lite models exclusively on Amazon.in. Amazon Prime members got an early access to all product deals from 12 Noon on the 9th of October while the offers will be available for all other customers starting 10th of October.
During the Amazon Great Indian Sale, Huawei Nova 3, Nova 3i, P20 Lite and P20 Pro priced currently at a MRP of Rs 39,999, Rs 23,999, Rs 22,999 and Rs 69,999, respectively will be offered at a never-seen-before prices.
During the Amazon Great Indian Festival Sale, Nova 3 will be offered at a discounted MOP of Rs 29,999 with an instant discount of 10% for all the SBI credit and debit card holders with no cost EMI option of upto 12 months. The company is also offering free screen replacement worth Rs 9,000 and an exclusive exchange offer. Additional offers from Reliance JIO include 100GB worth of data, INR 1200 cashback & partner vouchers worth Rs 3,300.
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 "Online smartphone sale by Flipkart, Amazon and others to cross $1 billion: Research")
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