Advertising spends to get poll, cricket world cup boost next year

Ad spends are expected to rise in 2019 on the back of general elections, cricket world cup and Indian Premier League, according to Zenith Global Advertising Expenditure Forecasts

15% – rise in advertising spend expected in 2019

Rs 72,169 cr – advertising spend likely to reach next year

Rs 62,699 cr – ad expenditure expected this year

8th – largest advertising market India may become in 2021

13.5% – Indian advertising market expected to grow

$14.2 bn – India's advertising market expected to reach in 2021

$9.1 bn – estimated advertising market this year

2019 is the year of the Indian general elections. These and the state elections will boost marketing spends," 
Tanmay Mohanty,  Zenith group CEO