Samsung on Tuesday launched its flagship premium QLED TVs in India. In addition, the electronics giant also showcased its newest television, The Frame, which the company claims redefines the future of home entertainment.
The Frame's display, instead of fading to black like a conventional televison, lets users select from a collection of more than 100 art pieces, thereby complementing the user's living space.
“Samsung’s QLED TVs are ushering in a new era for televisions, with innovations that are ahead of their time. These televisions reflect our global ambition. Samsung has been the world’s biggest television brand for the last 11 consecutive years. We are also India’s top television brand for the last decade and the most trusted brand in the consumer electronics category,” claimed HC Hong, President and CEO, Samsung Southwest Asia.
Samsung is aiming to corner around 60 per cent market share of the premium TV segment by the end of this year.
The company, which today launched Smart QLED TV here to strengthen it's position in the premium segment, is expecting panels of 40 inches and above to drive majority sales.
"We are aiming to take our share in the premium panel market to 60 per cent by the end of this year from the present 48 per cent. This would be helped by our new TV range as QLED series," said Samsung India VP CE Rajeev Bhutani.
He further added: "The company would also increase its share in the overall pannel market to 35 per cent, from 31 per cent."
Presently, in value terms, the overall size of the Indian TV market is around USD 2.4 billion (Rs 15,430 crore). The market is an intensely competitive one as new entrants have come into the low cost segments as well as in the premium 40 inch plus segment.
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