MTV India becomes first local curator on Apple Music

MTV India is all set to become the first Indian music curator for Apple Music, thanks to which members will now be able to access the best of Bollywood and Indian Indie music through regularly updated playlists.
 
MTV brought about a music revolution in India when it was first launched in the early 90s. Since then, thhe brand is also credited with creating some of the most exciting music show formats such as Coke Studio@MTV, MTV Unplugged and MTV Spoken Word. It also launched a platform, MTV Indies, to showcase the best in Indie music that India has to offer.
 
The exclusive playlists that are being curated by MTV India for Apple Music includes an Indie Top 10 series, ranging from ballads to collaborations to electronica to heavy metal. Along with this, music lovers will also be able to access a mix of playlists from MTV’s bespoke properties such as Coke Studio@MTV and the best pick of Bollywood music.
 
MTV India further has plans to introducing specially curated playlists for music festivals, celebrity-curated playlists and seasonal playlists. All these and much more is now available to all members of Apple Music and can be accessed here.