Isha Ambani’s company Reliance Retail Ventures Ltd (RRVL) has acquired a 51 percent stake in Alia Bhatt’s business – a maternity and baby care brand called Ed-a-Mamma. The two brands will enter into a partnership to expand their sales and presence by acquiring a significant stake in the company.
Mukesh Ambani and Nita Ambani's daughter Isha Ambani-led Reliance Retail, which is one of the most profitable companies of the Reliance conglomerate, has signed a deal with Bollywood superstar Alia Bhatt, acquiring a 51 percent stake in her apparel company Ed-A-Mamma. Now, Isha Ambani has reacted to her Rs 2.6 lakh crore firm teaming up with Alia Bhatt's brand.
In a statement, Isha Ambani revealed how special the partnership is for her as a new mom. She added that her twins and Alia Bhatt's daughter, Raha Kapoor are just two weeks apart.
Isha Ambani was quoted as saying, "Alia’s daughter and my twins are two weeks apart and we pretty much went through our pregnancies at the same time coincidentally wearing Ed-a-Mamma maternity, and now dressing our children in Ed-a-Mamma kidswear, which they love! So, this is special – the product, brand, and the partnership are especially close to my heart."
Isha Ambani’s company Reliance Retail Ventures Ltd (RRVL) has acquired a 51 percent stake in Alia Bhatt’s business – a maternity and baby care brand called Ed-a-Mamma. The two brands will enter into a partnership to expand their sales and presence by acquiring a major stake in the company.
While the company did not give the details of the financial component of the business deal, The Economic Times had earlier estimated that the acquisition of Alia Bhatt’s brand by Isha Ambani’s company cost Reliance around Rs 300-350 crore.
The Ambani family is one of the richest people in the world and also owns the second-most-expensive home in the world - Antilia, in Mumbai.
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 "Isha Ambani reacts to her Rs 2.6 lakh crore firm teaming up with Alia Bhatt's brand, says 'her daughter, my twins are..'")
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