Bollywood
The main idea behind this move was to get the people aware of what the film is about
Updated : Jul 15, 2017, 10:33 AM IST
Shah Rukh Khan decided to change the promotional dynamics by not releasing any theatrical trailer for his next — Jab Harry Met Sejal. Instead, he unveiled the look and plot of the film, through several mini trails and songs. Now, with less than a month left for the film’s release, SRK and team have planned to finally launch a proper trailer. Says a source, “That was always the plan. To release around six-seven mini trails and three songs first, followed by the trailer. The trailer is expected to hit digital platforms sometime next week. The team is now discussing whether they want to have a proper event as well.”
The main idea behind this move was to get the people aware of what the film is about. “SRK wanted the audience to know the characters Harry and Sejal and find familiarity with them before they launch the trailer.”