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What makes Natasha Poonawalla fashion's 'it' girl?

The party-hopping, couture-flashing luxurista is the toast of the glam set

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She swears by her Alexander McQueens, Delpozos and Manish Malhotras, and isn't scared to take style risks. She throws some of the no-expense-spared soirees in town, which has the who's who of the Bollywood and glamourati showing up in their Louboutin heels. Over the years, she's emerged as someone who's a veritable style influencer with the most enviable closet. "She's always on point and quite ahead of the style curve in terms of finding the right accessories," says stylist Eshaa Amiin. 

In fact, it won't be an exaggeration to say that Nat P is giving an interesting challenge to all our Bollywood girls. Natasha stands out among her girl gang comprising Kareena Kapoor Khan and Malaika Arora thanks to her penchant for look-at-me ensembles, head-to-toe sparkle and killer heels. 

"She's a risk-taker and is always seen in super limited-edition shoes. She's one of those few people who don't mind buying statement pieces, which are risky to repeat. I remember her look when she had worn cage wedges with dainty florals and gladiators pointy pumps. When she was pregnant, she still looked the coolest at Aaradhya Bachchan's birthday. Edgy and glam - that's her," adds Eshaa. 

ONE DIMENSIONAL APPEAL

While it's easy to get blinded by her Saint Laurent mini crinis, her approach to style has been decidedly sequin-heavy and she's always veered towards a body-con silhouette. Stylist Isha Bhansali observes that Natasha comes across as someone who's trying to fit it all in. "The attribute of the understated elegance is missing somehow. I agree she is a party girl, but I would love to see her toy with street labels too. She needs to explore more street wear, perhaps wear labels like Off-White. Having said that, I like her in Indian as she wears it well. I would love to see her break her glam doll persona and rock a Raw Mango brocade ensemble. I see that she has got a lot of potential," says stylist Isha Bhansali. 

ADDS HER UNIQUE TOUCH

At filmmaker Mozez Singh's bash last year, she was spotted in a glam rock mini which would have been a risky pick for her contemporaries, but she did it with ease and confidence. "Eclectic, fashion-forward and fierce" is how designer Aniket Satam describes her.  

"She doesn't let the brand own the personality, but she makes every ensemble her own and lends her own unique charisma to any silhouette or style of clothing. She's not just a clothes horse, but stylistically gives her unique touch to each ensemble like the recent McQueen appearance. Her looks are planned from head to the toe and she brilliantly mixes her accessories and plans her hair and makeup to punctuate the looks," adds Aniket.

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