The ICC Men’s Cricket World Cup 2019 ended with host nation England lifting their maiden title. The grand tournament did face backlash due to games getting washed out, however, the event was the most-watched ICC event ever.
The ICC Men’s Cricket World Cup 2019 ended with host nation England lifting their maiden title. The grand tournament did face backlash due to games getting washed out, however, the event was the most-watched ICC event ever.
According to the statement released by ICC, a global cumulative average audience was of 1.6 billion for live coverage, a 38% increase over the 2015 edition. The unique broadcast audience was 706 million viewers.
“India led the way with the consumption of live matches on digital platforms with Hotstar reporting a world record for the highest ever concurrent viewership of a live stream with 25.3 million viewers during the India vs New Zealand semifinal,” an ICC media release said.
The event also recorded a 42% increase in average time watched per unique viewer in comparison to the 2015 Men’s Cricket World Cup. More than 20,000 hours of live-action, repeats and highlights coverage was carried by 25 broadcast partners across more than 200 territories.
However, among all the matches, the game that got the most viewership was that of old rivals India vs Pakistan.
“The most-watched match globally was India versus Pakistan with 273 million unique viewers tuning in to linear TV coverage with over another 50 million digital-only viewers,” the statement added.
ICC Chief Executive Manu Sawhney said: "These quite astounding numbers demonstrate the power of live cricket to connect and engage more deeply with diverse audiences around the world. The theatre and drama of live cricket is compelling and the added jeopardy of tournament cricket enables our sport to cut through and aggregate audiences like never before even in our increasingly fragmented world."
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