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How Radhakishan Damani's DMart offered massive discounts and still managed to be Rs 2.34 trillion profitable company

Know how DMart provides year-round discounts with its cost-saving strategies with efficient operations.

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Radhakishan Damani, a renowned investor and entrepreneur, has outpaced several prominent Indian billionaires like Ajay Piramal, Rahul Bajaj, and Anil Agarwal in terms of wealth. Damani is the founder of Avenue Supermarts Limited, the company behind the DMart hypermarket chain. His journey to success reached its zenith when he launched DMart's IPO in 2017. Today, the company boasts over 300 supermarkets and hypermarkets across 14 states and is a Rs 2.37 trillion company to date

Damani's visionary leadership and business acumen deserve credit for the immense success of DMart. His unique, effective, and unwavering execution has made the company a favorite among investors. For consumers, DMart is synonymous with year-round discounts that other competitors can't match in terms of cost and value.

Wondering how DMart keeps those great discounts coming? It's simple. They limit rent expenses to about 3% of their total turnover, ensuring higher profits than retailers with 3-4% EBITDA margins (earnings before interest, taxes, depreciation, and amortization—a measure of operating profit). This smart strategy keeps prices low.

Unlike many retail chains, DMart owns its real estate, resulting in higher EBITDA margins due to reduced rental expenses. Damani's brilliance lies in acquiring land in affordable locations that cater to the company's target audience: the quintessential Indian middle class. DMart operates on high volumes and thin profit margins, prioritizing value for consumers over extravagant store expenses.

Varun Singh, Lead Analyst of FMCG and Retail at IDBI Capital Markets, as reported by News18, sheds light on how DMart offers substantial discounts. He explains, "They excel at optimizing rental and employee costs, which together account for about half of a retailer's gross profit. Additionally, their cluster approach enables efficient warehousing, reducing the cost and time required to move goods."

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