The party eyes to collect over Rs300 crores with crowdfunding alongside making it a voter outreach program visiting residences till October 19 under the campaign.
On the birth anniversary of Mahatma Gandhi, the Congress has kicked off Lok Sampark Abhiyan (Public relation campaign) withholding crowdfunding programme at the PCC headquarters. The party eyes to collect over Rs300 crores with crowdfunding alongside making it a voter outreach program visiting residences till October 19 under the campaign.
“Meeting voters, appealing them for votes and crowdfunding are the activities of the program. We have printed booklet of coupons which will be bought by the voters, workers contributing to party account. There is no specific target so far, but the party eyes crores of rupees as funds under the campaign with generating at least Rs 20,000 at each booth. On the first day, we have collected Rs 2.35 lakh on the first day in Jaipur alone,” said Pratap Singh Khachariyawas, Jaipur district Congress president, who launched the program in the city.
The party has decided to distribute five booklets containing coupons of Rs 100, Rs 500 and Rs 1000 at each booth. A whopping amount of Rs 300 crores may be generated if all coupons (worth Rs 55000) are sold at 51796 booths across the state. The party sources believe that minimum Rs 20,000 is the average target they have planned at each booth on which materializing it will surely generate Rs 100 crore from the crowdfunding campaign at-least.
The Congress leadership has decided that 50% of the amount from this door to door campaign will be given to the All India Congress Committee, 25 per cent to the PCC, 15 per cent to the District Congress Committee, and 10 per cent to the block Congress committee.
Funding Polls
The amount raised through crowdfunding will be used by the party for campaigning in the assembly elections slated in the yearend and Lok Sabha elections the next year, said sources. Also, the party is cash-strapped and is, therefore, struggling to run its offices across the country. The Congress leadership has decided that 50% of the amount from this door to door campaign will be given to the All India Congress Committee.
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