Bisleri launches 'Bisleri Pop', re-enters soft drinks business

Bisleri International has re-entered the soft drink segment with the launch of 'Bisleri Pop', the company said in a statement on Friday.

Taking a cue from consumers moving away from traditional carbonated drinks, Bisleri has launched a range of four new fizzy drinks called Bisleri Limonata, Bisleri Fonzo, Bisleri Pina Colada and Bisleri Spyci.

"Our wide market reach along with our strong brand reputation gives us an added advantage. Bisleri Pop has products with flavours which are distinctive and different from any other drinks available in the market," Ramesh Chauhan, Chairman, Bisleri International said.

As part of the launch, the brand would also be launching a full-fledged campaign, which would be a mix of BTL and digital.

Bisleri has been developing the drinks for over a year and after final testing and development, launched the array of soft drinks, it said.

The new range of soft drinks has been launched across the country, priced attractively at Rs 10 for 200 ml bottle, Rs 15 for 300 ml bottle and Rs 20 for 250 ml can.