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Is Google planning to launch its own iTunes rival?

The store, which would offer MP3s for download and streaming services similar to Spotify's has been strongly rumoured for over a year.

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Google could be planning an online music store to compete with Apple and Amazon's digital offerings, leaks from music companies have revealed.    

The store, which would offer MP3s for download and streaming services similar to Spotify's has been strongly rumoured for over a year.

YouTube recently unveiled its own 'Merch' service via a post on the official YouTube blog which said, “We’re launching a feature called the Merch Store that will allow YouTube partners to offer fans merchandise directly on your channel. Fans will be able to buy digital downloads, concert tickets and even unique experiences like meetups.”                       

But recent leaks from American music labels suggest that Google has already been in negotiations to set up a much larger scale music service, and is in a position where it could launch 'within weeks', the Daily Mail quoted reports in the New York Times and San Francisco Chronicle, as saying.     

It would reportedly build on the US-only service currently offered by Google, which allows users to store and stream tracks - and artists such as Moby to deliver music via the site.   

A new version of Google's Music application for Android phones is set to be launched on Wednesday,  October 19, as part of the Ice Cream Sandwich update for Android phones. It could well include more advanced music features or even tie in with the launch of a new music store.

The move would make sense for Google, which already offers video rentals online and more than 3,000,000 eBooks via its online store.

Leaks have hinted that Google is working on a full-fledged music service for over a year.
 

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