The founder's resilience turns countless rejections into a multi-billion-dollar success story, revolutionizing accessible graphic design.
If you're a social media user, you're probably no stranger to sharing photos or even creating engaging reels on platforms like Instagram. Even if you're not a social media enthusiast, you've likely encountered situations where you needed to edit photos or struggled to update your CV online. In those moments, you've probably come across the name "Canva."
Canva has become incredibly popular worldwide. The company proudly boasts users in 190 countries, and considering there are 193 recognized countries by the United Nations (or 195 if you include Vatican City and Palestine), it's safe to say that nearly 98 percent of the world's population has been touched by Canva in some way. According to Canva's own data, they've amassed over 60 million users.
The popularity of Canva is well-deserved because it simplifies a multitude of tasks. Canva has transformed picture editing by making it simple for users to easily create visuals of the highest caliber, including posters, banners, templates, and more. In the past, tasks like these required the assistance of an expert, but Canva has democratized design.
The success story of Canva is nothing short of inspiring. It's a tale of overcoming adversity and persistent determination. In the early days, Canva faced relentless rejection from investors. More than 100 investors turned them down in just three years. However, Canva's founder, Melanie Perkins, refused to abandon her vision. Her unwavering commitment eventually paid off, and today, she stands among the elite few who've amassed substantial wealth through their own efforts. Canva's latest valuation sits at an impressive $40 billion.
Melanie's journey with Canva began in 2007 while she was juggling part-time work teaching desktop design software in Australia. The software of the time was not only costly but also complex, requiring an entire semester to grasp. It was during this experience that Melanie conceived the idea of creating an affordable, user-friendly design platform accessible to everyone. Thus, Canva was born.
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