TECHNOLOGY
The creative for the store features a bright welcome to people passing by with the classic Apple greeting, "Hello Mumbai".
Apple customers have been waiting for the brand’s own retail store in India for quite a while and now their wait is almost over as the tech giant has taken the wraps off its upcoming Mumbai store. Apple's first Indian store in Mumbai was planning to open in retail sometime ago but it had to delay the plan due to the COVID-19 pandemic.
Apple has revealed the barricade of brick-and-mortar stores in India at Jio World Drive Mall in Mumbai, officially marking the upcoming opening of Apple BKC. Inspired by the iconic 'Kaali Peeli' taxi art unique to Mumbai, the Apple BKC creative includes colourful interpretations of the decals combined with many Apple products and services that will be available for our customers to discover.
The creative for the store features a bright welcome to people passing by with the classic Apple greeting, "Hello Mumbai".
"To celebrate the opening of the new store, visitors can download the new Apple BKC wallpaper and move to the sounds of Mumbai with a specially curated playlist on Apple Music," said the company.
The company is all set to open the gates of the India retail store to the public this month. Apple will also possibly launch a retail store in New Delhi at a later date.
The tech giant has set another all-time revenue record for the India market, along with quarterly records in Brazil and India.
Apple CEO Tim Cook said recently that looking at the business in India, "we set a quarterly revenue record and grew very strong double digits year over year and so we feel very good about how we performed".
"That's despite the headwinds that we talked about. India is a hugely exciting market for us and a major focus. We brought the online store there in 2020. We will soon bring Apple Retail there," Cook had announced in February.
He said that Apple actually did fairly well through Covid in India.
"That's the reason why we are investing there by bringing retail there, bringing the online store there and putting out a significant amount of energy there. I'm very bullish on India," the CEO added.
Apple sold 2 million iPhones in India in the holiday quarter (Q4) of 2022, registering 18 per cent growth (quarter-on-quarter) for its flagship device. The India market share of iPhones reached 5.5 per cent for 2022, an 11 per cent growth (year-on-year). (With inputs from IANS
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