Actress Kritika Malik’s journey from social media to a lead role in a web series on OTT platform

Social media has been instrumental in several success stories. The entertainment industry is bubbling with multiple such stories. Long audition queues are now a thing of the past for some talents who garner their fan base. From uploading performance videos to reaching fans and creating content to suit their taste, social media allows it all. However, in this vast space, it is the talent of the individual that determines if they make it big or fade amidst the crowd. One person who has made a mark using social media is the youth sensation, Kritika Malik.

Kritika has impressed millions with her talent. She started on Tik-Tok by posting couple videos with her husband Armaan Malik. These videos were loved and appreciated widely and she garnered a huge follower base. However, soon Tik-Tok was banned in India. While Kritika was sad about the ban, it didn’t demotivate her. She continued to post her videos on Instagram and her fans and followers appreciated her performance. As a result, Kritika now has 3.1 million followers on Instagram.

Kritika is passionate about fitness. She exercises regularly and loves to share fitness tips and motivation with her fans. She thus started her fitness channel ‘Family Fitness’. The channel now has more than 2 million subscribers. She has left the viewers awestruck with her admirable figure, practical fitness tips, and the happy aura she exudes.

She has appeared in the songs Yamraj and Maachis and was also associated with the company ‘Photofit’ for branding. After impressing the audience on social media for years, Kritika is now all set to mesmerize the audience with her performance in an upcoming web series that will air on one of the popular OTT platforms. Kritika is nervous as well as ecstatic about the series called ‘A Trip’ that will be launched soon. She hopes that she impresses the audience with her performance.

Kritika comes from a middle-class family in Delhi. What Kritika has achieved is a phenomenal achievement for someone born without a silver spoon. When millions only admire or envy celebrities, Kritika has emerged as a celebrity. She was just a little girl who loved participating in drama events at school. Acting dreams were considered audacious for Kritika. She has faced her share of troubles and struggled with negative comments, societal perceptions, and self-doubt.

We asked Kritika how she overcame the challenges and she said that her popularity kept her motivated. The audience was loving the content she created and she worked harder to meet their expectations. The beginning of her journey is very precious to Kritika and she said that she will never forget it. She intends to continue working on her YouTube channel and acting career simultaneously.

Kritika is grateful to the almighty for her success. We wish her luck in her journey.

- Brand desk content