Mukesh Ambani and Isha Ambani’s firm Reliance Brands has tied up with a top London café chain to bring “most Instagrammable restaurants” to India.
With the demand for aesthetic cafes and home-grown coffee chains rising in India, billionaire Mukesh Ambani and daughter Isha Ambani’s company Reliance Brands has now teamed up with a London-based restaurant chain to bring the “most Instagrammable cafes” to India.
In its quarterly meeting earlier this year, Mukesh Ambani-led Reliance Brands announced that London-based firm EL&N Cafes has decided to team up with their multi-billion dollar revenue firm to satiate the demand for Instagram-worthy cafes and restaurants in India.
EL&N Cafes is an exclusive food and beverage retail brand based in the United Kingdom, which has already expanded its market in countries such as France, Italy, London, Saudi Arabia, Qatar, and the United Arab Emirates, having over 27 establishments across the globe.
EL&N has a brand identity of having some of the most scenic and aesthetic cafes, with French and Arabian-themed interiors and youth-centric ambiance, making it highly popular among youngsters due to the Instagram worthiness of the cafes.
Before this, Reliance Retail had teamed up with popular UK sandwich and coffee chain Pret A Manger, opening its first outlet in the country in Mumbai. The new coffee chain is set to pose a tough competition to Tata Group’s Starbucks.
The first outlet of EL&N London was opened in 2017 and has claims of being the most Instagrammable café in the world, with a picturesque ambiance and unique food and drinks. It is expected that Mukesh Ambani will launch the first EL&N café in India in the first few months of 2024.
Its vibrant pink interiors, cheaper prices, and aesthetic food and drinks are set to a tough fight for survival to popular cafes The Big Chill, Diggin, and Café Delhi Heights. This will also pose a threat to Starbucks and Costa Coffee, which have higher prices and basic interiors.
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 "Mukesh Ambani’s Reliance to bring this French-themed café chain to India; competing with Big Chill, Diggin")
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