Padmaavat: A cinematic experience like never before!

You know it is a Sanjay Leela Bhansali film, when every frame speaks of grandeur and visuals that are nothing short of poetry in motion. Best described as a painting on celluloid, Bhansali’s Padmaavat, which releases worldwide today in 2D, 3D, and IMAX 3D, offers audiences an experience befitting the way it has been shot.

Says Ajit Andhare, COO Viacom18 Motion Pictures, “Padmaavat is a very special film for us at Viacom18 Motion Pictures. It’s a not-to-be-missed, breathtaking experience on the big screen created with passion and conviction. I am sure it will be remembered as a landmark film in Hindi cinema.” Inspired from the poem Padmavat, written by Malik Muhammad Jayasi, it pays tribute to the famed Rajput valour, honour, and culture.

The film not only promises to woo audiences with breathtaking visuals, but also takes you through an emotional journey of the characters. The perfectionist that he is, Bhansali spent hours to set each frame right. The filmmaker roped in over a hundred small-scale weavers and artisans to work on the costumes of the key cast. The material, fabric, and accessories were carefully sourced from various parts of the country and over the world for several months to put the looks together.

Padmaavat promises to be a film that the entire nation will be proud of. Talking about it, Bhansali says, “It has been an extremely emotional and difficult journey and I’m proud to present the film, Padmaavat, to audiences across the world. It glorifies Rajput honour and valour, and portrays our rich, diverse, and beautiful Indian culture to the rest of the world via the medium of cinema.”

Viacom18 Motion Pictures and Bhansali Productions’ Padmaavat releases worldwide today in 2D, 3D, and IMAX 3D.