In a Show of Solidarity With Muslims, Leo Burnett’s Website Now Reads From Right to Left
Advertisement agency Leo Burnett's simple, yet powerful message to the world has won the internet. If you visit the Leo Burnett website you’ll be redirected to a new site, BurnettLeo.com, reported Adweek. This is the company’s way of showing solidarity to Muslims after the travel ban imposed on them.
A video on the new site explains that while English is read from left to right, Arabic is read from right to left. Regardless of how we read something, the advertising agency wants people to know that it stands in support of everyone and cares deeply about the values of humanity, bravery and kindness.
“Anyway you look at us. We are all human,” the website reads, from right to left. It’s all part of the agency’s #ReverseForKindness campaign aimed at supporting people across the world who are affected by the travel ban.
According to the adweek.com report, Leo Burnett’s new North American chief executive officer Andrew Swinand spearheaded the effort. Swinand had earlier asked a number of staffers to change their titles on LinkedIn to “Human Being” in an act of solidarity. This morning he posted a full statement on his own LinkedIn page, after changing his title from CEO to Human Being.
In his post, Swinand says, "With this thought in mind, we made a decision on Monday to perform an act across the Leo Burnett network in the U.S. An act to demonstrate that we are united in common values of humanity, bravery, and kindness. An act to demonstrate our shared belief that together, our passion, creativity, and work can not only change human behavior, but create a lasting impact of good. It started by updating all of our LinkedIn titles to “Human Being” as a symbol of that which brings us all together. Today, it has extended to leoburnett.com with #reverseforkindess as a simple act of solidarity."
This is how people reacted on Twitter
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