Is Apple's 'Why iPhone' campaign a reaction to Samsung's rise?

Monday, 18 March 2013 - 7:29pm IST | Agency: dna Web Team
Apple, which had recently managed to outpace the sales of Samsung in the US clearly seems to have taken note of the potential threat the Galaxy S4 has to reverse their hard earned achievement.

Is it a coincidence that Apple decides to promote its iPhone with a dedicated web page that actually tells users why they should buy an iPhone just two days after the Samsung Galaxy 4 was launched?

Nope. The Why iPhone campaign, which can be viewed here: http://www.apple.com/iphone/why-iphone/ seems like Apple's attempt to re-market the phone after their biggest competitor Samsung launched their flagship phone.

Apple, which had recently managed to outpace the sales of Samsung in the US clearly seems to have taken note of the potential threat the Galaxy S4 has to reverse their hard earned achievement. Now Apple seems to be on the offensive with their marketing campaign to ensure that they stay on top.

The page reads: 

What makes an iPhone unlike anything else?
Maybe it’s that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well.

It also boasts of: 

- Eight straight awards by J.D. Power and Associates. 
- Only phone with retina display
- Only phone with Siri
- Great battery life without a big battery
- The A6 chip
- Ultrafast wireless and LTE
- The world's most popular camera (with a sidenote that shows it's the top camera used by Flickr users)

Considering the mixed reactions the Galaxy S4 has received from the market, it will be interesting to see what the Galaxy S4 is able to achieve in terms of sales and will it be able to create record numbers.

In the meanwhile, we leave you with a comparison of the specifications of the respective flagships of the two giants of the tech industry

 

 


 


Samsung Galaxy S4 Apple Iphone 5
Display Super AMOLED capacitive touchscreen, 16M colors Size 1080 x 1920 pixels, 5.0 inches (~441 ppi pixel density) LED-backlit IPS LCD, capacitive touchscreen, 16M colors, Size 640 x 1136 pixels, 4.0 inches (~326 ppi pixel density)
Processor Exynos 5 Octa 5410, Quad-core 1.6 GHz Cortex-A15 & quad-core 1.2 GHzCortex-A7            Apple A6, Dual-core 1.2 GHz
RAM                                      2GB                               1GB
Internal Storage                                  16/32/64GB                           16/32/64GB
Expandable Storage                                        Yes                                   No
Operating System                  Android OS, v4.2.2 (Jelly Bean)           iOS 6, upgradable to iOS 6.1.2
Connectivity         Wi Fi, Bluetooth, v4.0, NFC, Micro USB, GPS, Infrared             Wi Fi, Bluetooth, v4.0, GPS
Primary Camera 13 megapixel, 4128 x 3096 pixels, autofocus, LED flash, Dual Shot, Simultaneous HD video and image recording, geo-tagging, touch focus, face and smile detection, image stabilization, HDR 8 megapixel, 3264x2448 pixels, autofocus, LED flash, Simultaneous HD video and image recording, touch focus,geo-tagging, face detection, panorama, HDR
Secondary Camera                                  2 megapixel                         1.2 megapixel
Video 
            1080p@60fps, 1080p@30fps, dual-video recording  1.2 megapixel, 720p@30fps, face detection, FaceTime over
Battery
                                  2600mAH                               1440mAH
Dimensions
            136.6 x 69.8 x 7.9 mm (5.38 x 2.75 x 0.31 in)           123.8 x 58.6 x 7.6 mm (4.87 x 2.31 x 0.30 in)
Weight
                                   130 g (4.59 oz)                             112 g (3.95 oz)
Availability
               Will be available in the Indian market in April                       In the markets already.

Table compiled by Tasneem Akolawala

Do tell us in comments below, who do you think will emerge on top in the coming few months.




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