Facebook still 'most preferred' amidst surge of new social networks: Study

Tuesday, 31 December 2013 - 11:08am IST | Agency: ANI

From a bouquet of social networking sites, Facebook is reportedly the preferred network among Americans, a new study has revealed.

A Pew Research Center survey found that 73 percent of Americans over age 18 on the internet use at least one social network amounting to be about 63 percent of the total adult population.

According to News24, the researchers found that Facebook is the preferred network, used by 71 percent of online adults, or 57 percent of all American adults.

However, other platforms like Pinterest, LinkedIn and Twitter are making gains, as growing number of people are using multiple social networks.

It was found that 42 percent of internet users use two or more of the five most popular social networks.

Facebook use rose to 71 percent of online adults from 67 percent a year ago, while LinkedIn is used by 22 percent of online American adults, up from 20 percent a year earlier.

The researchers also found considerable overlap among the leading social networks as around 93 percent of Instagram users also used Facebook, as do 83 percent of LinkedIn members, while some 53 percent of Twitter users also use Instagram, and 53 percent of Instagram users use Twitter.




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