dna Tech Reads: From a secret message in Apple's invite to Ringing Bells' “Loyalty Programme”

1. Look closer, Apple’s upcoming September event page reveals something interesting

It’s finally confirmed--Apple’s upcoming iPhone event is going to be live cast on Wednesday, 7th September at 10:30PM IST. Read more here.

2. Motorola to launch Moto G4 Play in India on September 6

Motorola launched the Moto G4 Play in May this year although the company didn't announce when Indian customers could get their hands on it. The smartphone is a dumbed-down version of the Moto G4 and Moto G4 Plus which were also launched in May albeit the latter have already made an appearance in India. Read more here.

3. Ringing Bells celebrates first anniversary with “Loyalty Programme”

On the occasion of Ringing Bells first anniversary, the company announced its “Loyalty Card” programme where cards in denominations of Rs 500, Rs 1,000 and Rs 2,000 can be purchased on its website. With these cards, customers will get discounts on every purchase of Ringing Bells products and also receive ‘Freedom 251’ smartphone as a free gift. The booking for the loyalty cards will start from Thursday (September 1, 2016) 12 noon onwards. Read more here.

4. Google executive leaves Uber board of directors

Google executive David Drummond left the Uber board of directors Monday as competition revs up between the companies over self-driving cars. Read more here.

5. Why should India be concerned about 323 reindeer deaths in Norway?​

In what appears to be a freak of nature, 323 reindeer, including 70 calves, were killed after they were struck by the same bolt of lightning in a Norwegian national park. While the numbers are staggering, it isn’t common for lightning to kill animals or individuals. Read more here.