Come February 2016, Google will be serving up faster web pages to your mobile

As reported earlier this year, Google’s drive to accelerate web pages for mobile users is now becoming a reality--come February 2016, mobile users will see content from their favourite web content sources loading up to four times quicker.

Working similar to Facebook’s similar effort to push content to mobile screen quicker, Google is working with numerous publishers so their readers’ consumption experience on smaller screens gets better. The technology is called Accelerated Mobile Pages (AMP,) and along with zippier load times will also utilize up to eight times less data compared to regular mobile-optimized web pages.

This is what a typical page load time looks like for a regular mobile web page.

And this is what it will look like when served using AMP.

dna India also happens to be one of the few Indian news websites that have partnered with Google to implement this faster web platform. The AMP project uses the existing HTML framework to build lighter Web pages that render faster on mobile devices. The technology accelerates all components of the Web page including graphics, embedded video, even advertising elements. The result? When deployed in conjunction with smarter content serving from Google’s numerous cache servers (which Web publishers can utilize to place key content in closer geographical proximity to their target audience,) the result will be uniformly quicker page loads across the mobile experience.

Other publishers that will be part of this platform include Twitter, Pinterest, WordPress, Adobe Analytics and LinkedIn.