Zee TV comes back with a bang

Zee TV is back with a new look and fresh content. After a hiatus of three weeks due to the strike, the channel is all set to announce interesting future tracks to existing stories. Besides this, there are two new prime time properties in the coming weeks — Choti Bahu and Shrii.

The weekend will also be stacked and star studded with superstar Aamir Khan and Zayed Khan in Hero Honda Sa re Ga Ma Pa, premier of the year’s biggest block buster Taare Zameen Par to name a few. All in all, the Zee TV viewer will be spoilt for choice. Though these have been testing times for the broadcasters, all the channels will unanimously start airing fresh content from today.

Speaking on this initiative, Tarun Mehra, Business Head Zee TV said, “There were so many high points and new launches that were planned and the strike began. The broadcasters took a unanimous decision to not show any fresh content in the interim.

Now, that we are coming back the viewers will be able to enjoy their favourite shows again. The marketing activities are also on a high decibel and we have a 360 degree communications strategy in place.”