Virgin Mobile, country's youth-focused mobile services brand from TTL, has announced aggressive plans to capture the burgeoning youth market in Andhra Pradesh.
HYDERABAD: Virgin Mobile, country's youth-focused mobile services brand from TTL, has announced aggressive plans to capture the burgeoning youth market in Andhra Pradesh.
As part of the strategy, the company is increasing its presence to cover 100 per cent of the urban youth population and plans to quadruple its retail presence from 1,624 to 6,160 outlets over the next six months.
The company has also introduced another youth focused proposition-Virgin Mobile to Virgin Mobile-that allows customers to call between Virgin Mobile to Virgin Mobile network to 10 paise per minute for a nominal monthly commitment of just Rs 28.
This tariff package, available through a vPower recharge voucher is the most attractive on net pack in the market today, M A Madhusudan, Chief Executive Officer said.
"We have received a very encouraging response from Andhra Pradesh and today it is one of our fastest growing markets. With Virgin Mobile ARPUs that are 30 per cent healthier than the industry average and with the youth accounting for 50 per cent of the subscribers in the state, I am confident that with the right product and services mix, we can capture a sizeable chunk of this consumer segment in the next three years", Madhusudan said.
Highlighting the 'Virgin Mobile to Virgin Mobile' proposition, Madhusudan said "our research shows that youth have a high propensity to consume mobile services and are looking for a solution that gives them the flexibility to talk amongst their peers at rates that are pocket friendly. At 10 paise per minute for just Rs 28, Virgin Mobile to Virgin Mobile has lowered the bar for mobility yet again".
The company also highlighted a monthly SMS pack that gives Virgin Mobile customers 750 local SMSes at a monthly package of Rs 39.
With Virgin Mobile to Virgin Mobile out going calls now being priced at 10 paise per minute, Virgin Mobile customers can call their peers within the Virgin Mobile network virtually for free. This is because our 'Get Paid to Received Call (GPRC) proposition allows Virgin Mobile customers to earn 10 paise credit for every minute of an incoming call, he added.
Talking about Virgin Mobile's retail and distribution strategy, P Madhavan, Chief Sales and Distribution Officer, Virgin Mobile India said, "our retail strategy has been built around a focused model that gives efficiencies to cater to a large segment of our target market. Today with our scale and spread, we cover 100 per cent of the urban youth population".
"Our research shows that youth love to shop and for them ambience, choice and service experience play a critical role in influencing their buying decision. Bearing this in mind, we have tied up with a host of modern retail outlets including Big C, Sangeetha, The Mobile Store and Univercall in the stae to retail our products", he added.
Virgin Mobile has been taking a number of initiatives to attract the youth segmenet to adopt its services. This includes offering stylish phones like the vTrendy, vSleek and vBling at very affordable prices, offering easy to understand and affordable pricing for the youth consumder, introducing free incoming calls and special packages to communicate within communities.
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