Sachin Pilgoankar says that Marathi films lagged behind in promotionand publicity. “Marathi filmmakers cannot match the promotionand marketing budget of Hindi films.
Sachin Pilgoankar says that Marathi films lagged behind in promotionand publicity. “Marathi filmmakers cannot match the promotionand marketing budget of Hindi films.
Most Hindi films have abudget of at least Rs 2 crore set aside for promotion. Our films’ total budget cannot exceed Rs 50 lakh. Hence, excessive promotion and marketing is not affordable for us.”
Sachin said pre-release marketing and promotion of films is not a guarantee for box-office success. “The audience does not fall prey to publicity tactics. They know which film is worth their money.”
He said he has never faced any problem in releasing his films in Mumbai. There are several theatres which are keen to show Marathi movies.
Asked whether this could be attributed to the fact that he was a much bigger name in Marathi film industry and well known in Bollywood, Sachin said, “I don’t think so. Several Marathi films get released in Mumbai and nearby areas. There were three films last week. I, too, wanted to release my film on April 11. But, I decided against it because I did not want to divide Marathi audiences.”
On whether he is planning to come back to prime time Hindi programming on television, Sachin, who produced and directed Tu Tu Main Main, a saas-bahu satire on Star Plus, much before Kyunki Saas Bhi Kabhi Bahu Thi, said he was concentrating only on films at the moment.
“Eka Peksha Ek, a dance show on Zee Marathi, produced by me is on air at the moment. I am thrilled with the TRPs the show is getting,” he said.
Sachin, who won the first season of dance show Nach Baliye with wife Supriya, agreed that reality shows were a flavour of the season on television.
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