Public sector broadcaster Prasar Baharti is all set to give a real facelift to Doordarshan by promoting more quality production and telecasting.
MUMBAI: Public sector broadcaster Prasar Baharti is all set to give a real facelift to Doordarshan by promoting more quality production and telecasting as well as digitalising the transmission centers, according to its CEO Baljit Singh Lalli.
He was speaking to mediapersons on the eve of the eighth Doordarshan Annual Award ceremony, to be held on Monday, here at Doordarshan Kendra to felicitate the persons having quality contribution to the organisation.
Mr Lalli said the main emphasis this year will be on more quality inhouse production. ''We are ready to release the funds needed for the purpose and will ask the production centers to make proper utilisation so as to come up with quality outputs, incorporated with more cultural, classical and informative themes,'' he stressed.
Elaborating further, Mr Lalli said with the beginning of the next financial year, Doordarshan will come up with more new programs flushed with information, entertainment as well as values. ''This will be a part of an effort to introduce more value added services.''
As a part of this initiative, the public broadcaster will select regional folk and classical artists from different parts of the country for its new programs.
Mr Lalli also said that Doordarshan for the first time will publish quarterly directories, listing schedules of programs to be broadcast in the next three months. These directories will be distributed at all the village panchyats and blocks.
Apart from this, Doordarshan will soon commence a program based on institutions of democracy as India being largest democratic setup in the world needs to create awareness among the people living in remote areas about the democratic process, Mr Lalli said.
Pointing out that Doordarshan is one of the largest terrestrial networks in the world, with 1400 transmitters, 6 national centres, 11 regional centers, 11 state networks and 64 production centers, he said, soon all the transmission centers will be digitalised.
Mr Lalli answering a query said, Doordarshan does not have any competitor as the mission of the public broadcaster is totally different than the other networks. Taking a dig at some private channels, he said, ''DD-News has become the best news channel of the country as it has been focussing more on information rather than showing meaningless programs as few private channels have been doing.''
He also said, though the organisation has had some drawbacks like a ban on new recruitments in addition to a few others ''which I would not want to elaborate here, these would soon be sorted out as we are in talks with the government on these issues''.
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