Mr Bean's merchandise to hit Indian markets

THIRUVANANTHAPURAM: Merchandise related to popular film and television character Mr Bean will soon be available in the South Asian markets, including India.

Toonz Licensing, Mr Bean's licensing agent for India, Pakistan, Bangladesh and Nepal has inked an agreement with Tiger Aspect Productions to bring the globally popular character portrayed by Rowan Atkinson to the South Asia market.

The London based Tiger Aspect Productions is the television producer of the popular comedy series Mr Bean.

This deal comes close on the heels of the huge success of the movie 'Mr Bean's Holiday', which has grossed almost $2 million in just 4 weeks.

Toonz Licensing, is the licensing and merchandising arm of multimedia entertainment company Toonz Animation which is based here in the Technopark campus.

Announcing the deal, Toonz CEO Jayakumar said, Mr Bean already has a huge fan following in South Asia, thanks to the success of live and animated television series.

"We believe this deal with Tiger Aspect will propel the brand to a new level," he said Monday.

Toonz Animation is a major provider of animation to the US and European markets and has several global entertainment majors on its client list, including Marvel, BBC, Hallmark, Paramount and Cartoon Network.